Strategy & Operations · Sydney, Australia

Strategy and operations for companies scaling fast.

Ten years at Canva, from coordinating content contributors to running the Philippines as Country Manager. I've grown a market from roughly 400K to 10M+ monthly active users, led cross-functional teams through rapid change, and built the operating rhythms, priorities and role clarity that let growth hold together.

10 years at Canva. Grew Canva Philippines 400K → 10M+ MAU. Former Country Manager, Philippines. Now open to strategy & operations, organisational transformation and VC scale-up advisory roles.

Operating model & org designLeadership alignmentStrategic prioritisationMarket scalingCertified coach

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10+years scaling Canva

25×MAU growth, Canva Philippines

3×growth in content output

200+creative contributors managed

How I help

Common scaling problems I've solved

Pick the challenge that sounds most like your team right now. You'll see where I've tackled it before.

Experience

10 years at Canva

Five roles across a decade of hypergrowth, most recent first. Open any role for the detail.

Thomson Reuters

Publishing Specialist · 2011–2016

Editorial acquisition, research, quality assurance and digital publishing workflows.

Australian Embassy Manila

Administrative Assistant · 2010

Research, communications and logistics support.

Press

Press coverage

Interviews, talks and launches covered across Philippine business, design and education media, 2020 to 2025.

Featured · 2024–2025

DepEd × Canva for Education

A partnership with the Philippine Department of Education giving public school teachers free premium access and training. I represented Canva at the October 2024 signing and spoke for the nationwide rollout in 2025 as Country Manager.

Also covered by Manila Times (news), Malaya and Market Monitor/PNA.

Strengths

Core capabilities

Beyond the role

Leadership development

Certified Professional Coach

Coach Masters Academy, 2022. Coaching shapes how I run alignment conversations: more questions, clearer commitments.

Global Co-Lead, Women at Canva

Co-led Canva's global community for women, connecting people across offices and time zones.

Coach Circles

Led Coach Circles and internal global leadership-development initiatives.

Education

Degree

BA International Studies (European Studies)

De La Salle University – Manila · 2009

Open to new roles

Hiring for strategy or operations? Let's talk.

I'm open to strategy & operations and organisational transformation roles, and to VC roles advising portfolio scale-ups. Based in Sydney.

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